Why Best Place to Buy Investment Property in Australia is a Difficult Question
Articles listing the top 10 suburbs or best places to buy property in 2025 can be interesting to read but may oversimplify a complex decision. The right location for one investor is not necessarily right for another. Your time frame, risk tolerance, borrowing capacity, income, tax position and personal plans all influence which locations may be suitable.
Instead of searching for a single best suburb, it can be more practical to use a repeatable framework to assess different markets and properties across Australia. The sections below outline key themes many investors consider when comparing locations.
Capital Cities vs Regional Locations General Considerations
When thinking about where to invest, many people compare:
- Larger capital city markets such as Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra
- Smaller capitals and regional centres such as Hobart, Darwin and major regional hubs across New South Wales, Victoria, Queensland and other states
Each broad category has different characteristics. For example, some city areas may offer deeper rental markets and more diverse employment bases, while some regional areas may offer different price points or lifestyle features. Neither is inherently better they simply involve different trade-offs.
A structured analysis usually involves looking at specific suburbs or localities rather than just classifying entire cities or regions as good or bad.
Key Factors Investors Often Consider When Comparing Locations
Although every investors situation is different, the following high-level factors commonly appear in discussions about where to buy investment property in Australia:
- Employment and economic drivers: Diversity of jobs, major employers, infrastructure projects and economic activity that may support demand for housing over time.
- Population and household trends: Whether the area has a stable or growing population, changes in household types, and the demand for different dwelling sizes.
- Rental demand and vacancy rates: How often rental properties are vacant, how quickly they are leased and the type of tenants typically attracted to the area.
- Existing and planned infrastructure: Transport, health, education and community facilities that may affect the way people live, work and commute.
- Dwelling supply and housing mix: The number and type of dwellings being built or planned (houses, townhouses, apartments) and how this might affect supply over time.
- Affordability and cash flow: Purchase price, rental income, ongoing costs (including interest rates, land tax and maintenance) and how these factors affect your cash flow.
- Regulatory and tax settings: State-based taxes, land tax thresholds and other regulatory settings that can influence holding costs.
These factors do not guarantee any particular outcome, but they can help you compare potential locations on a more consistent basis.
Matching Location to Your Investment Approach
Different investors look for different things. Two common and simplified ways of thinking about strategies are:
- Cash-flow focused: Emphasis on rental income relative to expenses, with a focus on areas where yields are higher compared with purchase price.
- Capital-growth focused: Emphasis on potential long-term value growth, often (but not always) in areas with lower relative yields and different risk characteristics.
In reality, most investments sit somewhere between these ideas and involve trade-offs. For some people, a location with slightly higher rent-to-price ratios might be more sustainable from a cash flow perspective, while others may be comfortable with lower immediate yield in exchange for different potential outcomes (bearing in mind there are no guarantees).
A financial adviser or accountant who understands property investing can help you assess which mix of cash flow and potential growth aligns with your broader financial plan.
Comparing Areas Across Australia Examples of Questions to Ask
When comparing locations such as parts of Sydney, Melbourne, Brisbane, Perth, Adelaide or major regional centres, investors often ask neutral questions like:
- How diverse are the employment and income sources in this city or region
- What are the long-term population and household trends in this local government area
- How has rental demand behaved over time What are typical vacancy rates
- What is the existing and planned pipeline of new dwellings
- How do local council plans, state infrastructure projects and zoning changes interact in this area
- How do median rents and prices compare with household incomes
The answers will vary between suburbs and cities. A location that appears attractive on some measures may be less suitable on others. A repeatable set of questions can help you stay objective and avoid relying on headlines alone.
Sydney Example: Using a Framework Instead of a Top 10 List
For investors looking at Sydney, there is a wide range of locations to consider, from inner-city through to Western Sydney, south-west Sydney and north-west Sydney. Instead of asking What is the best suburb to invest in Sydney, some investors use a framework like the one above to compare specific suburbs.
To support that process, we have neutral suburb overview pages that simply describe general characteristics, without providing ratings or recommendations. Examples include:
- Parramatta NSW 2150 (Western Sydney CBD)
- Liverpool NSW 2170 (south-west Sydney centre)
- Baulkham Hills NSW 2153 (Hills District / north-west Sydney)
- Blacktown NSW 2148 (Western Sydney)
These pages are descriptive only. They can help you prepare questions for your buyers agent, accountant and financial adviser when you are discussing where and whether to invest.
Risk, Diversification and Time Horizon
Property investing involves risk. Markets can move in ways that are difficult to predict, and individual properties can perform differently even within the same suburb. For some investors, it may be appropriate to consider diversification across more than one area or asset class; for others, focusing on one carefully chosen location may be more appropriate.
Only a licensed financial adviser who understands your broader portfolio and risk profile can help you determine how property fits into your overall plan, and whether a particular location is suitable for you.
Practical Checklist for Location Research
As a general starting point, many investors find it helpful to:
- Clarify their budget, borrowing capacity and cash-flow tolerance with a lender or financial adviser
- Decide on broad strategy settings (for example, more cash-flow-oriented vs more growth-oriented), in consultation with their adviser
- Shortlist a small number of cities or regions in Australia that fit their risk profile and time horizon
- Select specific suburbs within those regions for deeper research, using the factors in this guide
- Review recent sales, rentals, vacancy rates and supply pipelines for those suburbs
- Seek independent legal, tax and financial advice before proceeding with any purchase
Our property buyer checklist is designed as a general tool to help you keep track of practical tasks and questions during this process.
How a Buyers Agent Can Help You Apply This Framework
A buyers agent cannot guarantee the best place to buy investment property in Australia or any particular outcome, but they can help you apply a structured framework to your search. In practice, this might include:
- Narrowing your focus to a manageable list of cities, regions and suburbs that fit your agreed strategy
- Sourcing properties that broadly match your criteria and budget
- Coordinating inspections, obtaining relevant reports and liaising with selling agents
- Assisting with negotiation or auction bidding based on your instructions, once you and your advisers are comfortable with a particular property
Our Buyers Agent Sydney guide explains how a Sydney-based buyers agency service works for local, interstate and overseas clients. If you are considering locations outside Sydney, a buyers agent in that region can often play a similar role, working alongside your independent advisers.
Need Help Comparing Locations and Properties
If you're exploring different places to buy an investment property in Australia and would like support applying a structured framework to your search particularly in Sydney Iconic Assets can assist with research, suburb comparisons and negotiation as your licensed buyers agent in Sydney. We always recommend that you also seek independent legal, financial and tax advice before making any property decisions.
Book a ConsultationImportant Information
The information on this page is a general overview only. It does not take into account your personal objectives, financial situation or needs. It is not legal, tax, financial or investment advice, and it is not a recommendation to buy, sell or hold any particular property, suburb, city or region.
Property markets move through cycles and past performance is not a reliable indicator of future performance. Outcomes can differ significantly between locations and individual properties.
Before making any property investment decisions in Australia, you should obtain personal advice from appropriately qualified legal, tax, financial and other professional advisers.